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Here are a few realistic figures to keep in mind before letting your price-increase-indused anger get the better of you.
While media outlets like to flaunt the astounding price increase for a day at Disneyland ($1.00 in 1955 and $100 in 2015), I hope you pay careful attention to the very simple inflation figures I’ve listed here. The truth is, a day at Disneyland hasn’t increased 100-fold. Rather, it’s tripled. And Disneyland in 2015 probably has ten times as much to do as Disneyland in 1955. Instead of rising gradually, the price stayed fairly constant until the late 1980s, then took off. And it's probably that sticker shock and that quick increase that catches people off-guard. But recognize that it's not as bad as the numbers would have you believe.
2. Multi-Day Tickets
As well, remember that, despite the sticker price, very few folks pay for one day at Disneyland and then go home. Media outlets can't get enough of headlines that point out that it's $99 to visit Disneyland. That's only half true, though... By far, MOST visitors to Disney Parks use Multi-Day tickets. It would be reasonable to get a four-day ticket to Disneyland, which carries a price of about $64 per day. Certainly an increase over the past, but not blindingly so. $64 a day, in terms of spending power, is twice as much as people were paying in the 1960s, and the parks today have exponentially more attractions.
3. Class Warfare?
Folks in the comments here and on Facebook will no doubt decry that Disney has officially priced them out of a vacation and that Disney no longer caters to the middle class. It's true that Walt and Roy Disney recognized that the rise of a middle class post World War II had perfectly positioned Southern California as a tourist destination. But 60 years later, recognize that Disney Parks are not necessarily supposed to be accessible to anyone working 40 hours a week.
Look at any photograph of the park in Walt's time and you'll see folks dressed to the nines in suits and heels. While that doesn't necessarily suggest wealth (people wore their Sunday best to such events back then, regardless of their social status), the fact remains: People who were struggling to pay their bills did not go to Disneyland back then, either. Even if the price was less, disposable income was even harder to come by back then. Only in modern times has this new notion emerged that any loving parent WILL take their children to Disney World, even if you have to take out a second mortgage to do so, and that is the real problem.
As much as the media today tells us that Disney is someplace that all "normal" families go to, the truth is that the park was always a premium experience... The fact that it had an admission fee alone was staggering in the 1950s, and eliminated many potential guests from having the disposable income needed to even see it.
Don't misunderstand: you have every right to take your family to a Disney Park, even if you're financially struggling. But Disney, in turn, will continue to raise prices to limit crowds. And unfortunately, that might mean you.
So no, Disney is not trying to destroy the American dream and ruin middle class childhoods. It's doing just what any reasonable company with a responsibility to its shareholders would: maximizing its profits. If, along the way, some families become unable to afford an annual trip, then so be it. Then they'll have solved the crowding issue at the same time. It's not a rosy fairytale, but it is a smart business decision and a way to increase guest satisfaction at the same time.
originally posted by: truthseeker84
Now you find out that the theme park ticket cost $140 each, would that stop you from going?