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The FAA's Unmanned Aircraft Systems (UAS) Registration Task Force Aviation Rulemaking Committee is still hammering out rules for private and commercial drone use in U.S. air space, so Amazon's lack of a specific launch timeline for Prime Air is understandable. But based on the video released today, it's becoming increasingly clear that Prime Air might not be a mere marketing stunt but a real look at the future of Amazon deliveries.
I expect that if someone is going to pay for a service like this they would be waiting around for it to come and would have to put the landing logo in a predetermined landing zone.