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Not necessarily. The best way to raise your profile academically is through dissent. Just look at Noam Chomsky: an utter failure as a linguist, a celebrity as a dissident!
In organizational analysis, it refers to a practice in which different organizations promote each other's agendas, each in the expectation that the other will reciprocate.
For the first time in almost 40 years, a NASA human-rated rocket has completed all steps needed to clear a critical design review (CDR). The agency’s Space Launch System (SLS) is the first vehicle designed to meet the challenges of the journey to Mars and the first exploration class rocket since the Saturn V.
SLS will be the most powerful rocket ever built and, with the agency’s Orion spacecraft, will launch America into a new era of exploration to destinations beyond Earth’s orbit. The CDR provided a final look at the design and development of the integrated launch vehicle before full-scale fabrication begins.