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Illusion of Aid
But can the WWF truly protect nature against human beings? Or do the organization's attractive posters merely offer the illusion of help? Fifty years after the organization was founded, there are growing doubts as to the independence of the WWF and its business model, which involves partnering with industry to protect nature.
The WWF, whose international headquarters are located in Gland, Switzerland, is seen as the world's most powerful conservation organization. It is active in more than 100 countries, where it enjoys close connections to the rich and the powerful. Its trademark panda emblem appears on Danone yoghurt cups and the clothing of jetsetters like Princess Charlene of Monaco. Companies pay seven-figure fees for the privilege of using the logo.
bit like the demise of bees in regards to pollination