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TV Viewership Down Executive counter by increasing the number of Ads again.

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posted on Aug, 6 2015 @ 06:33 AM
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I got rid of cable several years ago and couldn't be happier. Can't imagine having more ads than before.

When I go to a friend or family members house and they have the TV on it amazes me how many ads there are already , and they want to add more? The shows are already to annoying to watch with a commercial break every other minute.

Looks like the TV industry is going full speed into a brick wall rather than trying to adapt to new competition and technology by streaming lining their business model.

Netflix , Amazon prime and other Content providers like HBO are going to continue to cut even more into their pie.

Especially since Netflix and Amazon prime are now not only creating their own content ,but they even release complete seasons at a time versus having to wait week by week to watch an episode. This is going to change the viewers expectations and habits even more which will likely translate to even more cord cutters.



Almost every major TV network in the US is stuffing more ads into their commercial breaks in a "desperate" attempt to prop up ad revenues as ratings across the industry decline, according to a report from investment research and management company Sanford C. Bernstein. Read more: www.businessinsider.com...




posted on Aug, 6 2015 @ 06:59 AM
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I have not watched a TV broadcast myself for about 2 years now, with the exeption of live sports like the World Cup.

I use Netflix, BitTorrent and YouTube for all my video, TV shows and movies, it's much cheaper, convenient and most importanly it's ad free.

I get my favorite TV show just after they air in America instead of waiting weeks or months for them to air in the UK loaded with ads.

Shows like The Walking Dead must be viewed without ads, it' would kill the suspense when your interupted every 10 minutes with ads for life insurance, new cars, and what ever else they advertise these days.



posted on Aug, 6 2015 @ 07:18 AM
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Can they even find room to fit more, it seems like the commercial breaks happen every ten minutes as it is.

Soon it will be as though the actual tv shows will seem to be more like the adverts themselves. Two minutes of show in between all the ads.



posted on Aug, 6 2015 @ 07:30 AM
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On a one hour program there is on average only 35 minutes of programming (many times even less than this). This means 25 minutes of that hour is filled by commercials. Now the executives want to add more commercials to address declining viewership? Did they ever consider it may be the non-stop Viagra and car insurance ads, not to mention the endless pharmaceutical disclaimers about growing a 3rd head that might be causing viewers to avoid TV in the first place???

Brilliant!!



posted on Aug, 6 2015 @ 07:32 AM
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I haven't had cable for at least 10 years and haven't watched broadcast TV in about 6 months. I have my LCD connected to my computer and can watch pretty much anything I want when I want. Besides, network programming sucks so bad, I don't even care about watching it let alone the ridiculous amount of commercials.

IMO, network television is a platform whose days are numbered and wil become something people tell the grandkids about.



posted on Aug, 6 2015 @ 07:41 AM
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a reply to: NeoSpace




it' would kill the suspense when your interupted every 10 minutes with ads for life insurance, new cars, and what ever else they advertise these days.


agree , I also typically lose interest on the shows waiting week to week . Netflix now releases their original content shows all at once which allows me to binge watch all at once when I have the time.



posted on Aug, 6 2015 @ 07:57 AM
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a reply to: Flyingclaydisk




On a one hour program there is on average only 35 minutes of programming (many times even less than this). This means 25 minutes of that hour is filled by commercials


Think about American football. There are 4, 15 minute quarters in a game yet they last for 4 hours. Thats 1 hour of game and 3 hours of commercials ! One of the reasons I stopped watching sports.



posted on Aug, 6 2015 @ 08:35 AM
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a reply to: interupt42


I was curious so I looked it up.
3 hrs 11mins average game time.
11 min of actual ball in play
Average winning teams score 29

Still better than soccer....lol

90 minutes of running for a 2-0 score and that's an insurmountable lead with 30 minutes to go...meh


I don't watch any current network shows right now. I prefer watching whole seasons on netflix.
I do watch football on espn live and the little league world series is a favorite.



posted on Aug, 6 2015 @ 09:18 AM
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Commercials is one of the mean reason I stopped paying for the cable. And now, they whant to add more? More commercials they place, less people will listen. To continue that viccius circle, the compagnies that placing those pub will pay less because less people listen. What they will do? Place more commercials... They walking down the fool's road right now.
edit on 6-8-2015 by PersonneX because: (no reason given)



posted on Aug, 6 2015 @ 10:36 AM
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I was recently thinking about this in a bit more depth, about how we could enjoy more ad free tv.

With the power of streaming technology now, surely all that is needed is a device or dongle you could plug into your tv.

Say you are watching an exciting episode of walking dead and an advert is about to start, you can click a button and the advert is skipped. I have no idea how much you would pay per click of the button, 0.1 of a cent maybe? Maybe less?

Or maybe you could have entire ad free day for say 20cents.

Something to think about anyway.



posted on Aug, 6 2015 @ 11:13 AM
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a reply to: Nexttimemaybe




With the power of streaming technology now, surely all that is needed is a device or dongle you could plug into your tv.


The technology is there and even google uses it to some extent with the ability to skip ads on youtube after your hear a 30's spot.

The problem with the Cable Oligopoly is that they had an extremely effective Oligopoly in place. So effective and strong that they were afforded the luxury of being lazy and unenthusiastic, to the point that they didn't even look towards the future nor worried about it.

This allowed other Oligopolies to sneak into their industry and by the time the cable industry figured it out pandoras box was already opened and now the door keeps expanding.

However, the investors who raked in hundreds of millions without any effort in these cable companies are to stubborn and egotistical to change their old business model of making easy money by force, even as the ship goes down.



posted on Aug, 6 2015 @ 11:50 AM
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a reply to: PersonneX




Commercials is one of the mean reason I stopped paying for the cable.


In my case , I got tired with dealing with the Comcast billing errors every other month. So much so , that I actually pay more to not have cable with comcast because the head ache. I pay 80 bucks a month for internet as , (wait it for it ) they are the only fast broadband provider in my area. If I switch to their bundle I get tv and cable internet same speed for $60. I told them to shove their package and keep my internet where it is , so I don't have to get on the phone with them every other month for billing errors.


The Satellite tv was pointless since it would go out 10 minutes before it rained which is the best time to watch tv. I actually called it the weather man versus satellite since it had better track record.

But yeah, the ads also helped to sweeten the move to cutting the cord.



posted on Aug, 6 2015 @ 02:51 PM
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Kind of where we're at. We would spend the same for internet whether we had cable TV or not, so we have it.

But, we just DVR everything, and I'm so used to it, I can fast forward through all the commercials in no time at all.



posted on Aug, 6 2015 @ 03:08 PM
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a reply to: interupt42

That is the only reason why I even have cable. Because it is cheaper to get both cable and internet and HBO in a bundle, than it is to just get internet. The guy who installed my cable and internet, told me its because Comcast hopes that you will buy movies and PPV events through the On Demand service. So they basically force you to have a cable box.

Jokes on them. I get my internet cheaper and never use the cable box except to watch HBO and local sporting events. I download or stream the shows I watch, so I do not have to watch commercials.

I even find myself using the HBO GO, streaming internet service, more than the HBO channel. Now if only I could find a reliable way to watch basketball and football streaming over the internet. I would never have to turn my cable box on.


edit on 6-8-2015 by karmicecstasy because: (no reason given)



posted on Aug, 7 2015 @ 02:03 AM
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originally posted by: Flyingclaydisk
On a one hour program there is on average only 35 minutes of programming (many times even less than this). This means 25 minutes of that hour is filled by commercials. Now the executives want to add more commercials to address declining viewership? Did they ever consider it may be the non-stop Viagra and car insurance ads, not to mention the endless pharmaceutical disclaimers about growing a 3rd head that might be causing viewers to avoid TV in the first place???

Brilliant!!


Where do you get that from? I normally see it's about 43 min of show.




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