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I'm pretty excited for the SyFy miniseries of Childhood's End.
The tweaking of the Sci Fi name, introduced in 1992, is part of a rebranding campaign that seeks to distinguish the channel and its programming from cable competitors...
One big advantage of the name change, the executives say, is that Sci Fi is vague — so generic, in fact, that it could not be trademarked. Syfy, with its unusual spelling, can be...
“We couldn’t own Sci Fi; it’s a genre,” said Bonnie Hammer, the former president of Sci Fi who became the president of NBC Universal Cable Entertainment and Universal Cable Productions. “But we can own Syfy.”
“If you ask people their default perceptions of Sci Fi, they list space, aliens and the future,” he added. “That didn’t capture the full landscape of fantasy entertainment: the paranormal, the supernatural, action and adventure, superheroes.”
If they're doing Childhood's End like V, they're doing it wrong.
Have you read the original Arthur C. Clarke novel? Aside from the aliens showing up and establishing a presence, it is a much more benign thing. It is also sublimely bittersweet.
originally posted by: ketsuko
a reply to: interupt42
I thought they were producing a series based off 'The Expanse' series by James S.A. Corey, too. I'm working my way through Abaddon's Gate now and I haven't heard anything more since those very early hints. Of course, I also though they were talking about a Red Mars series or mini-series a long time ago, too.
originally posted by: cmdrkeenkid
a reply to: FyreByrd
The network didn't change hands. They were hemorrhaging viewers and rebranded to appeal to a more broad audience. It was also for trademarking purposes.
Sci Fi Channel, with one of the simplest and most recognizable brands in TV, is going and making things complicated by changing to the ridiculous moniker "Syfy."
What's next? The Phood Network? The Travville Channel? See Enn Enn?
The July 7 name change for the NBC-owned cable outlet is described as "phonetically identical" to Sci Fi. And those are among the dumbest two words you'll see strung together in a press release.
Unsaid in that release is that this is designed to clean up the nerdy image of a cable outlet for guys with pocket protectors who spend too much time at the comic-book store.
"The new brand broadens perceptions and embraces a wider and more diverse range of imagination-based entertainment," according to the formal announcement, which goes on to talk about the money reason behind the silly name:
"It also positions the brand for future growth by creating an ownable trademark that can travel easily with consumers across new media and non-linear digital platforms, new international channels and extend into new business ventures."
Another great press release word: "ownable."
One big advantage of the name change, the executives say, is that Sci Fi is vague — so generic, in fact, that it could not be trademarked. Syfy, with its unusual spelling, can be...
originally posted by: boymonkey74
a reply to: neo96
Did you watch Dead Nation? tongue in cheek but I really enjoyed it.
originally posted by: karmicecstasy
a reply to: interupt42
Wayward Pines looks good. I'm waiting for the whole thing to be out, before I watch it though.
originally posted by: interupt42
a reply to: BlueJacket
Walking dead was a big disapointment for me . They basically used a drama template with signs that says insert sci fi here on a few places.
They really need to create a new genre for these walking dead type shows. They are about 99% drama and 1% sci fi. Maybe Drama-Fi ?
originally posted by: interupt42
originally posted by: karmicecstasy
a reply to: interupt42
Wayward Pines looks good. I'm waiting for the whole thing to be out, before I watch it though.
I think with netflix and amazon prime making there own content and changing how the seasons are released might be a huge threat to current tv programming Oligopoly. At least I hope ;-)
Because they are worried about the future and trying to experiment with the Netflix format so they won't fall behind.