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The company followed this up with a formal clarification, which CNN Money published:
“We apologize to the many people who thought our tweet about the new emojis was insensitive,” said Molly Steinkrauss, a spokeswoman for Clorox.
“It was never our intention to offend. We did not mean for this to be taken as a specific reference to the diversity emojis — but we should have been more aware of the news around this. The tweet was meant to be light-hearted but it fell flat.”
Now, thanks to the iOS update, they come in a range of ethnicities and skin tones:
Clorox ✔ @Clorox
Wish we could bleach away our last tweet. Didn't mean to offend - it was meant to be about all the 🚽🛁🍷emojis that could use a clean up.
originally posted by: butcherguy
a reply to: Gully
I read the article and I read a lot of the comments.
I still don't see what is offensive about the tweet.
Is it because bleach makes things white?
Will we be seeing white paint taken off the shelves at Home Depot?