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US sales of what the industry calls "luxury" rolls — anything quilted, lotioned, perfumed or ultra-soft, from two- to four-ply — climbed to $1.4 billion last year, outpacing all other kinds of toilet paper for the first time in nearly a decade, data from market research firm Euromonitor International show. The luxury market is one-fourth the size of the standard TP market, but its prominence in Big Wipe is growing faster than many industry watchers expected. Luxury toilet paper sales have grown more than 70 percent since 2000, and they're expected to keep growing faster than all other categories every year through at least 2018.
originally posted by: grainofsand
a reply to: arjunanda
I just buy 4 rolls of kitchen/food roll/paper for £1, three go in the kitchen and one in the bathroom. Sometimes use the local newspaper if I've forgotten to go to the shop...it's # paper at the end of the day, lame consumerism first world needs.