Over the past several weeks, we've been experimenting with several techniques to improve social media traffic to ATS. This is due to many of the
issues discussed in our request for donations
from those who can afford it. In order
for ATS to continue to be an important voice online, we must evolve with online tastes and sensibilities and adopt more aggressive tactics for social
media. About a year ago, we've done just that with Facebook and have seen some significant success. Now we're asking for your assistance to help
give our Twitter
efforts a solid kick.
During our experimental period, we've learned many things about which kind of tweets work best, what kind of supporting images help tweets work
better, and which "Twitter Bears" to poke from time to time. But most importantly, our Twitter efforts are always to accurately support the efforts
of our members. Whenever possible, we include credit to thread authors in the tweets, with images like this:
And every once in a while, we poke a "Twitter Bear," or in other words, reply with either an important counter-point or a thread to a high-profile
(lots of followers) Twitter account, like we did here
. Poking a bear can
sometimes result in a flood of new followers, like this one from yesterday:
It result in over 60 new followers to our Twitter feed in just three minutes.
follow ATS on Twitter
Why 100,000 Followers?
On Twitter, 100,000 followers is a magical turning point at which an account like ATS (with 65k followers now) goes from important to relevant. When
that happens, our tweets, favorites, and links become higher-value in Twitter searches. So for just random Twitter searches on something like
, with 100k followers, our tweet will most-likely appear near the
Additionally, at 100k followers, the ATS Twitter feeds appears more often in suggested feeds when people are looking for new sources of information to
But must importantly, 35k new followers will be a big deal. While our current status with 65k followers is quite good, those have been cultivated over
a period of years. A good percentage of our existing total followers are likely not active on Twitter.
I KNOW WHAT YOU'RE THINKING
SkepticOverlord is asking us to get on social media. Horror of horrors. Proof that ATS is CIA controlled! Not until you pry my cold dead hands from my
I know, I know.
If you don't like social media: don't do it!
But Twitter is still a primary discovery mechanism for new and interesting content for a massive
number of people. And if your'e on Twitter, or want to try it out, please follow our Twitter account
Also, if you tweet "@abovetopsecret #I_followed_ATS" after you follow us, we'll follow you. Tell your friends on Twitter to follow us. Tell your
Here's a look at how our Twitter account/channel looks right now.
A Daily Snapshot of ATS
Our Twitter feed/channel is a daily snapshot of what's getting flags and replies here on ATS. We've removed the automated tweeting software and the
entire process is now manual. This makes for better quality tweets and more timely response to fast-moving topics.
Just yesterday, we were tweeting this before any other news organization had coverage:
The top 48 Tweets of 2015
We also get some exceptionally detailed analytics from Twitter, which has made experimentation much easier. From time to time, we'll update you all
on which tweets get the most attention out there in "Twitter Land." The next two posts contain the most-engaging of 2015, with crappy formatting,
I'm going to work on that.