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John Olivers Take On Big Pharma

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posted on Feb, 9 2015 @ 12:36 PM
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In the video (At Source) John Oliver discusses the marketing schemes deployed by Big Pharma, and the tactics used to pander to the medical community, such as kickbacks, lunches, lucrative consulting fees and so on.

Pretty comical actually, but spot on for the most part.

Source

Oliver pointed out pharmaceutical companies spent more than $24 billion marketing to doctors in 2012. He also cited one report that found nine out of 10 big drugmakers spent more marketing than researching drugs, with some spending roughly twice as much on marketing as research.

edit on 9-2-2015 by Daedal because: edit




posted on Feb, 9 2015 @ 12:53 PM
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I got two things out of that article.

One, doctors have all the power not the drug companies.
Drug companies know that doctors hold all the real power in the prescription drug business," Oliver said.
Thats like blaming the bar for getting you drunk.

And two. They spend more on lobbying than on drug research.
He also cited one report that found nine out of 10 big drugmakers spent more marketing than researching drugs, with some spending roughly twice as much on marketing as resea
Stop giving to medical charities that are helping fund this practice. Pink ribbons and jerry Lewis...



posted on Feb, 9 2015 @ 12:59 PM
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a reply to: Daedal




posted on Feb, 9 2015 @ 01:50 PM
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Simplest way to state it is that "doctors" are rapidly moving away from being healers and becoming "board certified drug dealers"... the pharmaceutical industry is really nothing more than glorified drug cartels that play the "first time is free" game with patients (junkies) and offer up bonuses to their top peddlers that include vacations, cash, and assorted prizes...



posted on Feb, 9 2015 @ 02:36 PM
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Well, I watched the video, and much of it is accurate. My husband was a pharm rep for many years, though he is now in medical equipment, which has a really different way of working. I also have a cousin in the US who is a pharm rep (an ex nurse) and she and my husband have spent lots of time comparing their jobs.
There seems to be some differences between the US and France.... there is more restrictions enforced on pharmaceutical companies in France. They cannot do any public commercials, they cannot pay doctors, give them gifts, pay for them to go on trips....they do bring in croissants in the morning, or some food in the afternoon though. They do all look beautiful, flirt, and rely on their ability to make friends with the doctors.

When my husband started out, many years ago, they had their training sessions in exotic places around the globe, with outlandish spectacles like the one showed in the video. It was all extremely decadent. But he came in right as that all shut down.

Where I think some aspects are not being focused on in these sorts of editorials is that- the competition between the companies doesn't mean the doctors prescribe more than they usually would! You have many companies selling the same molecule, and they compete between each other to be the one that is prescribed when the doctor already was going to prescribe that.

(Admittedly, with the commercials in the US, they might get pressure from their patients to prescribe things they normally wouldn't)

I just mean to say, that video gives the impression that they put pressure on the doctor to prescribe more, when it is pressure to "prescribe mine, not theirs".

Also, the companies end up paying in the courts whether or not they are guilty, because of this power of the doctors.

My husband worked for a company that had a medication for diabetics, that soon became known for causing weight loss as well. Doctors began prescribing it for weight loss, in non-diabetic patients (and in combination with things like diuretics).
The company knew this was not good, and could have negative effects in the long run. My husband would come home at night stressed out and explaining to me how he couldn't get certain doctors to stop doing this, no matter how hard he tried to explain to them the dangers. At one point the company had a contest, in which the rep who brought down the sales the most in their sector got a bonus, because they knew the sales were in large part for the wrong patients.

Then they just gave up and took it off the market, because the doctors would not listen. Years later, patients who had taken it for weight loss and suffered dangerous problems as a result sued the company. (It was a huge scandal here).
The heads told the reps outright- whatever happens, we have to pay. Because the guilty ones are the doctors, and if we let that be known, the doctors will be resentful and not see us anymore.

My husband took this pretty hard, as he does have a conscience (contrary to popular belief) and he did feel his job was to be a part of healing people, and he had tried very hard to fight this abuse- and will always have to live with the social stigma anyway.

He left that business, and is better off for it. But I know my cousin is still in it in the states, and it is a crazy world. They have to be careful of everything and they say and do and write. They keep in mind that their phones are tapped, they might be followed and watched all the time. The system seems f*cked up for everyone involved.



posted on Feb, 9 2015 @ 03:24 PM
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Considering how much it cost to develop a drug, it is not unreasonable that marketing expenditures would exceed research and development. The company has to make their money back and marketing's job is to generate sales.



posted on Feb, 9 2015 @ 03:49 PM
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a reply to: Edumakated

Yes their bottom line is more important then the research and actual purpose of the drug, that is the problem.



posted on Feb, 9 2015 @ 03:55 PM
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a reply to: Hoosierdaddy71




like blaming the bar for getting you drunk.


health vs greed

greed trumps common sense

absolutely you need this shot or pill cause the bottom dollar says so



posted on Feb, 9 2015 @ 04:08 PM
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a reply to: Sremmos80

Their bottom line is what motivates the company to risk billions developing drugs. Yeah, it would be nice to say companies should just blow billions developing cures for diseases, but that is not how the world works. They also blow billions on drugs that never make it to market so they have those sunk costs as well. Not too mention that the US market winds up subsidizing the costs for all the socialist oriented countries that won't pay fair market price for the drugs.



posted on Feb, 9 2015 @ 04:30 PM
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originally posted by: Edumakated
Considering how much it cost to develop a drug, it is not unreasonable that marketing expenditures would exceed research and development. The company has to make their money back and marketing's job is to generate sales.


Always quick to defend questionable business practices I've noticed.

But who will think of the pocketbooks!?



posted on Feb, 9 2015 @ 04:35 PM
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originally posted by: corvuscorrax

originally posted by: Edumakated
Considering how much it cost to develop a drug, it is not unreasonable that marketing expenditures would exceed research and development. The company has to make their money back and marketing's job is to generate sales.


Always quick to defend questionable business practices I've noticed.

But who will think of the pocketbooks!?


Not a matter of defending anyone. Just pointing out basic business facts and logic to those who are emotionally invested in a certain narrative.



posted on Feb, 9 2015 @ 04:45 PM
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a reply to: Edumakated

you only use a broad brush to point out such in an effort that supports corruption by big money.

there is more than one way to view things.

failed research is also a tax break so that creates a need to fail.



posted on Feb, 9 2015 @ 06:36 PM
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originally posted by: deadeyedick
a reply to: Edumakated

you only use a broad brush to point out such in an effort that supports corruption by big money.

there is more than one way to view things.

failed research is also a tax break so that creates a need to fail.


No, I just point out that when it can take a decade or more and hundreds, if not billions of dollars to create a wonder drug, pharmaceutical companies will want to recoup that investment. The profit motive is what drives companies to put up millions and billions of dollars to create these drugs. There are all kinds of financial risk involved.

Yes, it would be great if companies didn't have to worry about profit and they could do the research and give the drugs away for free while everyone lived together in harmony riding unicorns but that isn't how the real world works.



posted on Feb, 9 2015 @ 07:13 PM
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a reply to: Edumakated

Or when they decide to just create a competing drug and then decide to put more money into pushing that drug for sales when it really is just the same rehashed medication but with a new brand name.
Those companies are notorious

But yes I am sure all these companies are just trying to break even with their aggressive marketing.
It is just all part of our profit first health of consumer second system.



posted on Feb, 9 2015 @ 07:27 PM
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originally posted by: Edumakated

originally posted by: deadeyedick

a reply to: Edumakated



you only use a broad brush to point out such in an effort that supports corruption by big money.



there is more than one way to view things.



failed research is also a tax break so that creates a need to fail.




No, I just point out that when it can take a decade or more and hundreds, if not billions of dollars to create a wonder drug, pharmaceutical companies will want to recoup that investment. The profit motive is what drives companies to put up millions and billions of dollars to create these drugs. There are all kinds of financial risk involved.



Yes, it would be great if companies didn't have to worry about profit and they could do the research and give the drugs away for free while everyone lived together in harmony riding unicorns but that isn't how the real world works.




it does not take that long to create such.
what you speak of is the process that drugs that work go to die in the name of research and funding even though by the time they get there most are already proven to work.

Meanwhile they manage to rollout plenty of new vaccines and pills that don't work or when they do you are left wondering if the side effects were worth taking the mess in the first place.



posted on Feb, 9 2015 @ 09:48 PM
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Nevermind that there are people who literally stress out six ways from Sunday trying to make sure that every I is dotted and every T is crossed when they bring a drug to market in order to do their best to make it as safe as it can be because they know what will happen if someone has a bad case of hiccups when they take it.

Sometimes, I wish some of you were half as suspicious of big government as you were of everything that smacked of big business. Then we might all have our basic rights well safe-guarded.


But of course, the government only wants to look out for your welfare. But what Edumacated says is more or less the basic spot-on truth. Let's not forget that it was the government who was misplacing samples of highly contagious and dangerous pathogen. They watchdog big pharma, and if any company had done something so stupid and careless, they would have been shut down in a heart beat.

But government gets to abuse their own rules as they see fit. Notice this is a taxpayer funded federal research institute. Again no private business would be allowed to get away with this. But government can use and abuse their own rules as they see fit.



posted on Feb, 10 2015 @ 12:57 PM
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a reply to: ketsuko

I'm guessing you don't understand that "big business" and "big government" in this country are one and the same...

"Executive A" sits on the board of "big pharma" for "x amount" of years... they need a "big push" to get a known toxin/toxic substance approved by the FDA... he/she suddenly has a "calling to public service" and goes to work for the FDA... "x amount" of years pass... toxin/toxic substance is now of the market... "public servant A" leaves the FDA... goes back to being "Executive A" is paid a disgusting amount of money for poisoning stupid people that beg for their toxin/toxic substance... rinse... repeat...




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