A few seconds ago I lit a cigarette, something I do frequently throughout the day. Yes, yes, yes... I am a smoker. I know. The most horrible habit in
the universe, a selfish destruction of the world for the sake of my nicotine intake, a trillion chemicals entering by body and killing me, blah blah
I smoke, cope.
But that's not the subject of this thread and I will now refrain from derailing my own op!
The relevant aspect to having lit this cigarette is the means with which I used to light it. A Bic lighter. One that I have had in my possession for
roughly six months. One that has seen daily use during that entire period. One that I know will light, first strike, the very next time I decide to
light up again.
For all those who use lighters, for whatever... That is something to be appreciated and acknowledged!
How many of us have broken down and purchased cheap lighters only to have the flint fly out, like a flaming "screw you" the second or third time we
went to use them? How many of us have kitchen drawers filled with Scripto's that are still 80% full but have lost their ability to strike a spark?
How many of us have, in rage, exploded a cheap lighter on the ground because the darned thing lasted a week and quit?
I know the answer, and it is many. Everyone who uses lighters for any reason has experienced the trauma of the cheap lighter. We've all succumbed to
the lure of "Twenty for a dollar? THAT HAS to be a bargain!!!" only to flameless a few days later with twenty dead pieces of garbage laying around
So to Bic - the one lighter that always lights, lasts for freaking ever, hats off and kudos on leaving the world with at least one mass produced
product that we know is going to do what we expect it to do, and then exceeding those expectations time and time again.
Plus - thank you for having a trillion different logos and designs so that we can buy a lighter that actually says something about our personality
beyond the simple choice of color that other brands offer.
As far as disposable lighters go, Bic, you are King!