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As far as cults go, they were pretty successful. In addition to giving women the right to vote and hold office, they had orchards and fields, a cannery, a carpentry shop, a tailor and a laundry, and a power plant. They were basically as self-sufficient as you can get, providing everything they could themselves and earning money to pay for what they couldn't. They even ran a popular zoo/amusement park and several bands and orchestras which did the vaudeville circuit to some success.
But, their most interesting moneymaking and recruiting scheme was their barnstorming baseball team. Benjamin Purnell loved sports, especially baseball, and reportedly encouraged House of David members to play to build physical and spiritual discipline. In 1913, the House of David went pro. Well, kind of. They started having barnstorm teams travel the country, playing amateur and semi-pro teams in exhibition games, earning some money and spreading their beliefs across the countryside.
In 1888 the Purnells discovered a group of preachers extolling a man named James Jershom Jezreel as the Sixth Messenger. Jezreel had published three books known as "Extracts From The Flying Roll". While the preachers were in Richmond, Benjamin and Mary joined their group, known as "the Visitation Movement", which was started by a woman named Joanna Southcott, the First Messenger (Angel), in 1792. While studying the writings of Jezreel they noticed that the Seventh and last Messenger was soon to be on the scene, which is mentioned in Revelation 10:7. On March 12, 1895, the Purnells announced that the spirit of Shiloh had bonded with them to become the seventh and last messenger.