Not that I agree to perpetuating stereotypes, here is a heads up on the new 'types' of guys you might meet and how you might pigeonhole them into a
stereotype, just incase you didn't know how to phrase ''wow that ------- guy over there is hot!'', now you do!
Spornosexual /normcore hybrid sounds like my kinda guy!
Lumbersexual – a portmanteau of ‘lumberjack’ and ‘metrosexual’ – is a term used to describe men, usually to be found in parts of east
London, who do an awful lot of grooming in order to pass as logging industry workers (check shirts, neatly-trimmed beards, sadly no hi-vis
The new stereotype emerged in a November blog post that declared, “The Lumbersexual is Here to Chop Down Metrosexuals”. It came onto our radar
with this piece, “Don’t call me a lumbersexual”.
Mark Simpson, who coined the term ‘Metrosexual’ in the 1990s, came up with a name for a new breed of man in an article for Telegraph Men in
“With their painstakingly pumped and chiselled bodies, muscle-enhancing tattoos, piercings, adorable beards and plunging necklines it’s
eye-catchingly clear that second-generation metrosexuality is less about clothes than it was for the first,” he wrote. He christened this new
generation "spornosexuals," as they take cues on their appearance from sport and porn.
The term 'normcore' – an apparently oxymoronic combination of ‘normal’ and ‘hardcore’ – was coined by a New York "trend forecasting
agency" and became, according to Google, this year’s most searched-for fashion term.
A March article on the “deluded microfad” explains: “It refers to a consciously relaxed, unfashionable mode of dress, where style and designer
labels are eschewed in favour of comfort and practicality.”
2014 was the year (some) men started fighting back against what they saw as the constraints of feminism with a male version of gender equality. “Why
can't men ever get in the club free? #MenimistTwitter #YesAllMen” one asked on Twitter, while another pondered: “How come when girls wear yoga
pants it's 'hot' and 'cute' but when I do it it's 'creepy' and 'disgusting' ??? #MenimistTwitter #YesAllMen”.
Riddle us that, eh.
The dapper lad
November brought us two men at the centre of misogyny rows. The first was comedian Dapper Laughs – aka Daniel O’Reilly – who saw dates on his
“Socially Unacceptable” university tour cancelled and a second series of his ITV2 show shelved after viewers complained about his “faux-ironic
ladspeak”, which he justified as “banter”.
The second was Julien Blanc, an American “pick up artist” who was banned from entering the UK following an online campaign. On his website, Pimp
My Game, Blanc suggests that men “make threats to hurt [a woman]; make her drop charges; make her do illegal things; threaten to report her to
welfare; prevent her from taking a job; take her money and humiliate her”.
Extreme events like Tough Mudder and Spartan Races grew ever more popular in 2014, allowing men who spend most of their time behind desks to push
themselves to their Greek Warrior limits.
Programmes like Bear Grylls’ The Island claimed to take men back to basics – but the show was plagued with accusations that scenes had been faked
(a “natural water supply” turned out to have been a rubber-lined pool). Grylls hit back, though, saying, “There’s nothing fake about The
The portrayal of dads as idiots in advertising, and idiot men on the TV in general, has been a bugbear amongst commentators throughout 2014. In March
it was the KFC ad which was causing offence: “A generic dad-type asks his smartphone-fixated kids what they’d like to do that afternoon
(“Bowling? Cinema?”). They ignore him – and then Mum appears and asks EXACTLY THE SAME QUESTIONS. And they put down their phones! And respond!
Dad is left to check his own sad little Nokia… on which, inevitably, there are no messages. Hurray! Stupid dad!”
In response, Cheerios and McDonalds launched campaigns to “celebrate fatherhood”.
The Gen Zzz-er
It used to be that the older generation would be outraged at the excesses of the younger – but they just don’t party like they used to, do they?
According to a report from a Health and Social Care Information Centre, young people are now less likely to drink, smoke or take drugs than those of
12 years ago.
The September report led to a rash of articles on how dull Generation Y had become, including this assessment from Bill Borrows: “Generation Yawn, a
boring, self-obsessed tribe of social-media-addicted, tablet-tapping, law-abiding, career-obsessed, Right-wing, alcohol-avoiding, gym-going consumers
who simply don't know how to enjoy themselves.”
In the year once-edgy Shoreditch became a hotbed of suits – according to Alex Proud – identical twins Gary and Alan Keely brought a torrent of
hipster-targeted hate upon themselves when they opened an east London café which only served breakfast cereal.
The last laugh (of this year, at least) went to the pair of hipsterpreneurs, who had people queuing down the street to try the Cereal Killer Cafe on
its opening weekend in December.
Want to send your girlfriend's romantic texts? As of 2014 there’s an app to do it for you, automatically. There’s also an app which can pretend
to be your girlfriend – sending you texts and posting on your social media profile – as well as an app to ensure the sex you are about to have is
consensual (or there was – the Good2Go app has since been taken offline). There has never been a better time to be more attached to your smartphone
than to other human beings.