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Originally posted by J0HNSmith
I was browsing the web a bit and found an interesting article that was classified secret by the CIA in 1958. They teach this in advertising schools and is considered general knowledge today. Makes you think if they were doing this back than they must have some amazing tools by now with 50 more years of study into the subject.
James Vicary, an advertising expert, went into a 1950s movie theater to test his devious new tool for persuading others: subliminal advertising.
During the movie he allegedly flashed the commands "EAT POPCORN" and "DRINK COKE" so fast that the unsuspecting audience couldn't consciously see the words. Vicary claimed Coke sales jumped 18.1% and popcorn sales leaped 57.7%.
On that day, subliminal advertising was born.
Today subliminal advertising is banned by most major countries. The FCC in America outlaws it by simply saying subliminal advertising is designed to deceive. For that reason alone it is forbidden to be used by any radio or television advertiser.
Originally posted by timo
Been happening for years my friend. Not just in adverts - have you seen the film the exorcist? The reason that is scary is because every few seconds between frames, scary shots of the devil are added and it scares you sub consciously, wierd eh?