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Evan Danielson (Eddie Murphy) is a very successful financial advisor, who had been working at the same securities firm for eight years as their top account manager, that is until Johnny Whitefeather (Thomas Haden Church) was hired as his rival. Whitefeather seems to have the whole company under some spell as he spiels his nonsensical idioms filled with Native American mumbo jumbo. These top executives seem more content with chanting Indian style noises rather than listen to how they can make money through sound investments. When Evan finally discovers that his daughter, Olivia (Yara Shahidi), is somehow able to tell the future within the financial world by using her 'goo-gaa' comfort blanket and her imaginary friends (Queen Qwali and Princesses Kupida, Sopida and Mopida), he discovers he has an invaluable upper hand now at the office.
In order for Evan to ask these imaginary friends any question he must travel through the imaginary world, through a dense forest, past a dragon, through caves, and even walk through France. Before, Evan who is a part-time father really had no time for his daughter, now is forced to play with her and by her rules. After only a couple of days with her, he rediscovers the inner child within himself and genuinely has a lot of fun playing these imaginary games with Olivia.
Whitefeather becomes suspicious and begins to search for Evan's secret. When he finds out that Evan was just playing with a blanket, he purchased a six thousand dollar blanket and forces his son to tell him the "future" and making him extremely hyperactive by making him drink many cans of Red Bull.
Whitefeather and Evan are now competing for the position of heading the Western division of the company D.D.E. In order to be prepared for the most important presentation of his life, Evan must once again invoke the use of the Goo-Gaa blanket and meet up with the princesses. The only problem is that Olivia is spending the night at her friends house, and there is no way for Evan to obtain the Goo-Gaa without taking it from her. Also, the presentations will be held on the day of Olivia's class play. Evan manages to get Olivia to give him the Goo-Gaa, but she is soon seen crying because he seems to care only about the blanket, not her. Evan returns home and tries to get the princesses' attention. Evan then starts working on his presentation. As hours pass, he stretches, and the Goo-Gaa falls on the floor, but he continues working without noticing. Evan decides to go to the presentation instead of Olivia's class play. Johnny gives his presentation, but his idea is too crazy for the owner of the company. Then it's Evan's turn. When he is about to present, he suddenly decides to go to Olivia's class play, and leaves the presentation. As he drives over, he changes into his king costume. Back at the class play, Olivia is about to sing her solo part, then all of a sudden Evan appears dressed as a king, and Olivia starts singing, delighted to see him. After the class play, Evan starts talking to Olivia about how sorry he is for misusing her blanket, not caring about her, and for using the princesses for the wrong reason. Meanwhile the owner of the company, D.D.E. appears, and wants to talk to Evan. He and Evan talk, and he decides to give the position to Evan because of how much Evan cares about his family. Evan accepts. Evan goes back to Olivia, for whom it is time to say good-bye to the princesses. They both start waving, and as a gust of wind blows, some leaves form into the shape of a person then fly off into the sky. Evan, Olivia's mother, and Olivia leave happy.
The phrase OODA loop refers to the decision cycle of observe, orient, decide, and act, developed by military strategist and USAF Colonel John Boyd. Boyd applied the concept to the combat operations process, often at the strategic level in military operations. It is now also often applied to understand commercial operations and learning processes.