We die also too so lets go out and kill ourselves to speed up the inevitable. I am sure SUV owners are not thinking about bringing about an energy revolution quicker by buying them, however you are correct. I wouldn't worry too much about how fast we should use up our resources as it will happen eventually anyway. I wouldn't think that the transition will be easy for any of us too. The best thing to do would be to conserve and make a serious effort to bring in new technologies long before we fall off the cliff. Of course the powers that be may have already done this and are waiting for the best time to spring it on us (for the highest profits possible). A new technology is always more expensive for consumers, although these things may be old technology and already figured out well in advance. Either way, be prepared to get out your wallet.