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The UK-based testicular cancer awareness group Check One Two has men from all over the world posting photos of themselves grabbing their own crotches this week as part of its aptly named #feelingnuts campaign.
While the initial challenge appears to have been issued in early August on Twitter, the campaign has exploded on social media in recent days, thanks largely to attention from celebrities like Hugh Jackman, Ricky Gervais and William Shatner.
Jackman got the ball(s) rolling on Wednesday when he tweeted the following image of himself and three friends (one of them being America's Next Top Model judge Nigel Barker) grabbing their own crotches, while challenging Neil Patrick Harris, Michael Strahan and Gervais to do the same