It looks like you're using an Ad Blocker.
Please white-list or disable AboveTopSecret.com in your ad-blocking tool.
Some features of ATS will be disabled while you continue to use an ad-blocker.
e College Republican National Committee launched a new campaign aimed at young women voters on Wednesday. The debut ad is one of a series aimed at snaring young voters through the use of “culturally relevant” topics.
The Wall Street Journal reported that the digital ad campaign cost nearly $1 million in production and promotional costs and was aimed at young women in 16 key states.
The 60-second YouTube segment is styled to look like the reality TV show Say Yes to the Dress, in which brides-to-be try on different dresses for the cameras and choose one to wear on their wedding day.
In the College Republicans’ version, however, Florida voters are urged to “Say Yes to Rick Scott.”
Current governor and Tea Party favorite Rick Scott and Democratic challenger — and former Republican governor — Charlie Crist are presented as two different wedding dresses for “Brittany,” a blonde, ponytailed “undecided voter.”
originally posted by: xuenchen
Next we will start seeing some political ads in B&W.
Some themes are so 1955-ish.
originally posted by: olaru12
originally posted by: Elton
The ad seems to appeal to their base, I don't know how many undecided (or liberal leaning) women are going to be swayed by it.