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originally posted by: eeyipes
*** i am not an seo ***
Adding captions and alt tags to your photos in the gallery may help them get picked up at Google images, as well as being nice for your visitors.
Some of your page titles are rendering underneath the red menu bar and can't be read. I'm using Firefox 32.0.2. Check your site under multiple browsers and screen resolutions to ensure it is rendering properly.
Your page titles (ex: Imperial Junkets - Hotels in Atlantic City, Resorts Casino Hotel, Vacations In Atlantic City) read more like a keyword list. Write a title that uses your keywords but is display friendly - what do you want people to read in your search engine listing? Make sure it clearly states your purpose and value, but not too long. Same goes with page descriptions - (We are Casino representatives looking for casino goers that want to go to the Resorts Hotel Casino in Atlantic City, New Jersey Atlantic City hotels.) I might suggest you change your description to focus more on what you can do for me, the person reading your search engine listing, rather than what you are looking for. Keep it customer focused.
Google search of site: imperialjunkets.com shows you have been picked up by the big G, but perhaps you feel you are not placing well. Take a good hard look at your high ranked competitor's websites. Compare design, layout, titles, backlinks, etc. Are they additional keywords you could be using on your site that might give search engines a clearer idea of what you're all about? (but never just drop keywords, they have to be natural part of your content.)
Backlinks are important to ranking, but they have to be natural. Perhaps if you have happy customers that have websites, they could post a link and referral for you.
There are a lot of free SEO page analysis tools out there that will scan your site for you and give you automated suggestions. This can be a good place to start to learn more about the basics of what helps your site to rank better.