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originally posted by: Ettenurb
Hypothesis: The NFL is trying to attract female viewership, as evidenced by the players wearing pink during Breast Cancer Awareness month. I believe that they are trying to re-brand themselves as female friendly in order to attract more female viewers to the sport. The current hammering by the media of domestic violence issues is just a marketing ploy in my opinion. It's a way for the NFL to tell everyone, "we care, please watch our Foosball Games"
I'm really looking forward to their marketing strategy when they go after the 65-80 single librarian demographic.