posted on Sep, 12 2014 @ 12:24 PM
Radio Shack lost their direction at the end of the 1990's when they decided to be a cell-phone outlet store. Problem is, the big box and appliance
stores were already better suited and better at that task then they were.
The way to fix Radio Shack would be to go back to their roots. Specialty items at low cost catering to the DIY crowd. They're still good at having
most cables, plugs, and batteries. If they were smart, they'd start stocking and having readily available computer parts for the DIY builder that
doesn't want to wait a week for a CPU cooling fan to come in the mail. I know most think DIY computer sales are internet driven, but if you want
uptime or your only computer is knocked offline the net isn't going to help you. (Big box stores just don't carry that stuff, they'd rather just
sell you a whole new computer system. And the few chains that actully do that stuff like Fry's are way too few and sparse to compete with the real
estate RS already has.)
RS should also start carrying more stuff in general electronics (components) and perhaps have some stores do general electronics repair. Most RS
stores have been a downhill slide in that regard where your only choice is to order online or drive 75 miles to hunt down some local specialty
Of course I'm no stupidly overpaid marketing analyst genius for them to listen to, so they'll probably maintain course trying to compete where
they're worst suited to the task.