posted on Aug, 19 2014 @ 04:39 PM
Has anyone been a part of this, or heard about this so far? This is an awesome way to generate fun as well as donations for a good cause and raise
awareness at the same time. It's going crazy on facebook (I know most of you hate FB) and it's rather funny to watch. How it works is like this: You
do the challenge and then you nominate others on your friends list to either do the challenge and post it online, or donate money (Some people do
It's catching on with big time celebrities too and some of the ways people do the challenge are really creative and funny.
Also, if you've done the challenge, you can post your videos in this thread if you would like.
Why The Ice-Bucket Challenge Went
The ALS ice-bucket challenge is perfect.
Sure, it’s goofy. It’s hammy. It’s confused. (Dump a cooler over your head or donate to Lou Gehrig’s disease? Let’s hope that Bill Gates and
his gorgeous colored-pencil set and his perfect dock and his $76 billion gave a whole lot more than $100.) But as a viral charitable-giving campaign,
it is textbook, much like the bullied bus monitor and Kony 2012 and Movember campaigns before it.
That is because it pulls the big social and emotional levers that get people to give, and it makes it easy and fun for them to do so. It’s a
campaign to make behavioral economists and marketing experts happy — as well as the ALS Association, which has received about $23 million in
donations thus far. Let’s break the components of its giddy, viral appeal.
It’s personal. The ALS ice-bucket challenge is not just about raising money to combat a horrible disease. It’s about a person: Pete Frates, the
29-year-old former captain of Boston College’s baseball team. The campaign first took off in New England as Frates’s friends, neighbors, and
classmates joined in and posted their ice-dumping videos in honor of him on YouTube and Facebook.
edit on 8/19/2014 by OptimusCrime because: (no reason given)
edit on 8/19/2014 by OptimusCrime because: (no reason