a reply to: JesseVentura
Wow, have a whole lot to say in response to this. I've done a great deal of reading on the subject of Millenials that started out as being simply
because I had to write a really great research paper when I went back to college (earned an A+) and then, just out of pure interest because the
Millenials are very different indeed. These generational differences is something I've actually blogged about. That said, I'm going to toss a few
more things into the fray that didn't get mentioned that might be yet more differences, ergo, possible conflicts with the "status quo" that Millenials
may have with prior generations and particularly Baby Boomers.
Millenials aren't just the cheapest generation. They also tend to be what is called in the business world ethical consumers
. In other words,
part of their value measurement isn't simply what's the cheapest. It's who is doing what and any ethical issues that may be associated with the
manufacturing company, materials, location and more.
Ethical Consumers Among Millenials
So cheap, picky and a tendency for caring about what effects their acquisitions might have on the larger world in general. That's really different
from prior generations and is most likely due to a completely different worldview. Unlike even Gen X, Millenials grew up in a globalized world and
with the internet. Their community isn't just what's around them like in previous generations but is fully globalized. I think that's pretty
awesome. On top of it, they also have a preference for working collaboratively.
The Millennial Generation: A Strategic
is a really interesting read on many levels but particularly in those generalized traits that one finds within this specific
generation. While the article's focus is primarily on workforce, those same traits also pose some interesting ramifications in terms of politics. If
you have a generation that is geared towards working together collaboratively and also excels at both acquiring and disseminating information AND also
is on the politically cynical side and globalized, well, that's a "problem" for a lot of things--especially politically. lol
Millenials are a big problem and, as you mentioned, the hippies shifted into the Disco era and then, the ego-centric 80's to become Yuppies. Jerry
Rubin is a classic example of that transition. Unlike the hippies though, Millenials are struggling with debt and have that high unemployment rate.
Those two things combined make it less likely for them to assimilate into the status quo. Like you said, the New American Dream is now "getting out
of debt" instead of having a house with a white picket fence. Good luck to anybody thinking that this particular crew is going to become heavy
consumers or less cynical voters.
The one other thing that I don't recall you mentioning was the generation's size. The other names for the Millenials are "Echo Boomers" or "New
Boomers". They are our largest generation and with size comes power. This is why there is some research being done on this generation in
Pg. 6 to show the difference in generation sizes as of 2008: www.prb.org...
I love that you're actually trying to reach the MIllennials. They're going to be a force to reckon with. All the research states that and I do think
that's why there are so many attempts to marginalize this particular generation. They are going to change things and those that don't want those
changes are going to try to stave that off for as long as they can or utilize it as much as they can. Like you, I welcome the change.
PS. One thing I would change is the hopeless or needing of hope. They need to be reminded of what they are--hope incarnate.
edit on 15/8/14
by WhiteAlice because: added ps