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This powerful PSA from Children’s Healthcare of Atlanta reminds us all “that obesity doesn’t happen overnight. It’s a lifetime’s worth of bad habits, bad choices, and bad nutrition.” The 100-second PSA rewinds the life of Jim, “a man whose life flashes right before his very eyes, unhealthy habits and all.”
But some obesity experts say that the video carries a potentially off-putting, if not damaging, message — similar to a 2012 poster campaign from Strong4Life, which sparked accusations of “fat-shaming.”
“If you want to draw attention to yourself and your campaign, then this is a helpful video. If what you want is to have a helpful effect on childhood obesity, the research is clear that shocking and stigmatizing doesn’t really help,” obesity researcher and public policy expert Ted Kyle told Yahoo Health. He pointed to two recent studies from the Rudd Center for Food Policy and Obesity at Yale University, which found that campaigns that stigmatized obese people were not effective motivators for behavior change. “Shame is not a friend to promoting health,” he added, whether the issue at hand is mental health, AIDS, or cholera. He also noted that shaming only creates defense mechanisms in the targets of such ads, and that “fat activism is born out of that.”
James Zervios, spokesperson for the Obesity Action Coalition, also feels the video comes up short. “It left me feeling a little frustrated,” he told Yahoo Health. “It has a heavy focus on food. But it’s not a one-dimensional problem, and we realistically have to accept that obesity is about more than food — because if it was, then we wouldn’t have a crisis on our hands.” Zervios points to genetics, physical activity, nutrition, and a psychological component as all having a hand in the epidemic, and said he found it “interesting” that the PSA put so much of the onus on the mother, who is seen giving her young son sugary drinks and french fries to soothe him.
“My argument would be, why isn’t the doctor asking him more about his food choices? Obviously there was another issue there that wasn’t being addressed [by doctors],” he said. Zervios did add, though, that he saw the value in starting a discussion through the campaign. “If it’s getting people to think about the disease of obesity, then that’s a good thing at the end of the day.”
originally posted by: FalcoFan
a reply to: [post=18278295]VegHead[/pos
Anything that promotes personal/parental responsibility will be shunned.
It's easier for people to blame everyone else for their own shortcomings.
Maybe if there was a rule added to food stamp eligibility like if your 5 year old weighs 300 lbs,the "parents" should lose their food stamps/welfare.
But then they would start screaming about "racism" and "bigotry".
originally posted by: cloudsstar
a reply to: FalcoFan
Have you ever been overweight before? You can't stop someone from eating if they want to eat. Most the time it's not how much you eat it's what you eat. If you only have access to low grade foods you will gain weight if you eat a lot or eat vary little. I know people I grow up with that eat more then there fat siblings on a daily basis and do less then them actively but are average weight. I had a friend we called twig who went on meds now we call him biggy never changed how he ate eats more healthy them most people. He'll even the old school actor twiggy would be fat to today's standard. You need to know the whole story before you can call some one fat even your environment can have an effect
Even if you watch what your kids eat they have friends that they can go over to. It's like trying to stop kids from seeing TV or playing video games it's not going to work