Reebok signs 3-yr old to endorsement

I'm sure you have heard about Lebron James' $90 million dollar deal with Nike, and just the other day a 13 year old soccer phenom signed with Nike for one million dollars.

The latest shoe endorsement beneficiary?

3-year old Mark Walker, yes 3 years old.

Reebok signs stars of . . . 2018

"Reebok International Ltd. couldn't net an endorsement deal with high school basketball phenom LeBron James, but maybe it will have more luck with Mark Walker - a 3-year-old boy who can sink 18 straight shots on an 8-foot hoop."

"Reebok plans to incorporate little Mark in public relations and Internet marketing campaigns, as well as a 60-second broadcast spot slated to run on the BET network. Those campaigns will show Mark sinking shot after shot, starting when he was 21 months old."

www.bostonherald.com...

Whats next, they start giving endorsement deals to kids still in the womb?

This kid was on the "Best Damn Sports Show" last night, he made most of his baskets. He was pretty good, but sign a 3 year old to an endorsement deal? Now he's doing Leno, Letterman, etc., I wonder what that pays.