How countries can manufacture a famous science communicator, or how to make a celebrity.
How easy is it to manufacture a celebrity? It seems that some countries feel that a science communicator as a celebrity will make their country have
more scientists... So what do they do?
1. They look at academics at only prestigious universities.
2. Do you want to represent any social geographics? Select one scientist.
3. Send them to stylist so they know what they can wear.
4. Send them on presenter training course.
5. Get good documentary maker and never fix the camera in 1 spot on them for more then 3 seconds to add pace to the documentary.
6. Get them to write a book. (If they cannot get ghost writer to write book for, or with them)>
7. Publishing company pushes book and use connections to get interviews.
8. If pushing book does not work you can send people to buy 200 copies of book in important bookshops: the ones used to produce the new york best
So say we want to produce another professor Stephen Hawking.
Well great marketing a man with a disabled body and great brain (great to god for thinking outside of the box)
We cannot use this, and any other disabled person we choose probably less disabled.
maybe a dwarf
people don't relate to dwarfs (but good if linked to geneticist or biologist or bioethicist), I know
oriental people always
think they are clever people.
Well Prof Stephen is old, We can get an old guy: and if America good choics because all lecturers are called Profs.
Someone who looks photogenic.
So then proceed as above.
Send to stylist, then to presenters course, then to good documentary makers(good director), then send tell to write book (Advantage of academics they
write all the time unlike boybands
Release book and use connections ton get reviews and interviews
If needed get people to buy own books in important bookshops used to produce bestseller list.
How countries manufacture science communicators like boybands