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As you can see, the video depicts a human museum toured by Newman who is drawn to McCartney. The two are then joined as Newman literally pulls McCartney back to life. It evokes many levels of human/robot symbiosis.
Japan has already embraced the concept of robotic entertainment, so perhaps this is just smart marketing from McCartney. Japanese audiences are attending concerts featuring robots and filling stadiums to see computer generated holograms.
Regardless of McCartney's personal worldview, humans and robots are undoubtedly beginning to interact in ways that were previously unfathomable, leading some to wonder what could happen if the role of humans and robots becomes reversed. At the very least, McCartney is helping to popularize the notion.
what could happen if the role of humans and robots becomes reversed
why is a software company interested in the music industry? What nefarious plans are festering beneath that cesspool of corperate greed?