It looks like you're using an Ad Blocker.
Please white-list or disable AboveTopSecret.com in your ad-blocking tool.
Some features of ATS will be disabled while you continue to use an ad-blocker.
We Believe People With Easy-to-Pronounce Names, Says Science
The study was conducted with college undergrads in New Zealand and Canada. The students were first asked to rank the "pronounceability" of real names from 18 different languages. Then, the students were given a list of possibly real, possibly fake facts attributed to people with a range of invented names. The students were much more likely to believe that "Putali Angami" was truthful than "Yevgeni Dzherzhinsky," because, according to the study's participants, "Putali Angami" was easier to pronounce.
The study authors said the results show the way that our own subconscious opinions can affect not only who we believe, but who we hire for a job and who we decide to buy things from.
In the United States, these subconscious beliefs about names sometimes seep into the workplace. A separate study conducted over several years in the United States, and published in 2013, showed that immigrants who "Americanized" their names were more likely to get jobs than ones who opted not to. They also ended up making more money.