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2013 was another year of decline for cable news, with MSNBC losing almost a quarter of its viewers after similar declines the previous year, according to a new Pew Research study. “The Nielsen Media Research data show that the biggest decline came at MSNBC, which lost nearly a quarter (24%) of its prime-time audience. CNN, under new management, ended its fourth year in third place, with a 13% decline in prime time,” states the report. In total, the combined viewership of all three major cable news channels, Fox News, CNN and MSNBC, dropped 11% to its smallest audience since 2007. Not by coincidence, the disapproval rating of President Barack Obama, for whom the likes of CNN and MSNBC have been dutiful water carriers in the midst of numerous scandals, hit a new record high of 59% this week.
reply to post by madmac5150
Here's the problem.
People despise MSM.
It is biased.
It portrays an uneven aspect to the news.
It has an agenda.
That's all a given.
So people are going to social media.
Where people take what they saw on MSM and regurgitate it onto a social media site. Where proponents of any given agenda support it ad nauseum
Similar to what goes on here. Really.
We applaud ourselves and pat each other on the back because we are "critical thinkers" who don't watch cable news. Yet we bandy back and forth over the same issues.
Everyone has an agenda. Don't let them tell you different.
Whether it is for bigger government or less.
Higher taxes or less.
More freedoms or less.
Abortion or not.
Healthcare or not.
Religion or not.
blah blah blah. . . .
Everyone has some sort of skin in the game. They will obviously gravitate towards a market that feeds and supports that individual agenda.
Want the truth?
The sun will rise in the morning.
The sun will set at night.
Everything else is pretty much up for grabs.
Why are the ratings in such a massive decline for MSM news outlets?
reply to post by madmac5150
One of my thoughts, is the loss in viewership may equal the number of people who have transferred their time, that used to be spent watching the parrot networks, over to social media. They are now spending that time getting their news bite input from tweeting, facebook and such, on computers and hand held devices.
I still check in with the boob toob, just to track how far behind they are in reporting what I get first on my computer. It's amusing to watch the MSM , with much fanfare, report a so called *breaking story*, that turns out to be something many a time, I've read online days ago.
Plus, the days of active feet on the ground real reporters is long gone. It's all celebrity faces, reading what is shoved in front of them, acting like they actually know what they are talking about.
edit on 27-3-2014 by Destinyone because: (no reason given)
MSNBCs marketers and execs should be reading this thread and wondering why not a SINGLE poster from left, right or middle sheds a tear over their numbers declining.