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Cloak works by pulling in geo-data from people’s Instagram and Foursquare accounts, pinning users down to whichever street they’re posting from (and thereby enabling you to dodge them completely).
“We’ve all adapted to a culture of sharing everything on the Internet, so Cloak just piggybacks on that, and offers a little privacy in the real world. It fits in quite perfectly,” muse Baker and Moore. And 23-year-old anti-socialite Emily Ray agrees: “This app is ideal. The deluge of social media sites now available to us means that every part of our lives is now up for grabs, and that everyone knows each other’s business. There are certainly a lot of people I’d love to steer clear of!”