It looks like you're using an Ad Blocker.
Please white-list or disable AboveTopSecret.com in your ad-blocking tool.
Thank you.
Some features of ATS will be disabled while you continue to use an ad-blocker.
Jason McInerney and his wife, Melissa, recently tapped their lunch orders onto a touchscreen at the entrance to the Be Our Guest restaurant at Florida's Walt Disney World Resort and were told to take any open seat. Moments later a food server appeared at their table with their croque-monsieur and carved turkey sandwiches.
Asks McInerney, a once-a-year visitor to Disney theme parks: "How did they know where we were sitting?"
The answer was on the electronic bands the couple wore on their wrists. That's the magic of the MyMagic+, Walt Disney's (DIS -0.65%) $1 billion experiment in crowd control, data collection, and wearable technology that could change the way people play -- and spend -- at the "Most Magical Place on Earth."
Source
Despite such grousing, hospitality experts say that the use of more monitoring technology is only a matter of time. Explains Accesso's Burnet: "Where Disney goes, other people follow."
grey580
reply to post by Wrabbit2000
I saw them testing the bracelets in december when i went.
And I got a flyer this week about the new tech.
My thoughts that it's not so bad.
I can see where it can come in handy for both the park and visitors.
A little creepier was when I last went to islands of adventure last month. Either they are using facial recognition or wifi tracking. There's an interactive fountain in the park. Which called me and my wife by name.
In any case. The usual disclaimer. If you don't like this tracking then don't go.
grey580
If you don't like this tracking then don't go.
Skyfloating
grey580
If you don't like this tracking then don't go.
When it becomes mandatory for all citizens, they`ll say:
"If you don't like it, don't go outside"
USA Today
"MagicBands can also be encoded with all sorts of personal details, allowing for more personalized interaction with Disney employees.," notes the Times. "Before, the employee playing Cinderella could say hello only in a general way. Now — if parents opt in — hidden sensors will read MagicBand data, providing information needed for a personalized greeting: 'Hi, Angie,' the character might say without prompting. 'I understand it's your birthday.'"
Source: RFID Journal
Story Explorers employs 13.56 MHz PDC RFID wristbands, attached to stuffed toy animals and reader modules built into two dozen action-station kiosks, each consisting of a touch screen and computer. The game also utilizes software residing locally on each kiosk that reads and writes data to every tag, in order to maintain a record on the tag regarding which kiosks a particular child has visited. In that way, says Amanda Roark, Great Wolf Lodge's senior communications manager, each kiosk's software reads the tag's data and, based on the results, provides appropriate information on the kiosk screen, such as a storybook text and pictures. - See more at: www.rfidjournal.com...