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Keurig is setting itself up to attempt a type of coffee "DRM" on the pods used in its coffee-making machines, according to a report from Techdirt. Keurig's next-gen machines would be unable to interact with third-party coffee pods, thus locking customers into buying only the Keurig-branded K-cups or those of approved partners.
The single-cup coffee brewers made by Keurig (owned by Green Mountain Coffee) spurred a rush by coffee brands into the single-cup-pod trade. The K-Cup patent expired in 2012, and prior to that, Green Mountain bought up many of its competitors, including Tully's Coffee Corporation and Timothy's Coffees. Competitors continue to sell K-Cups, often at a 15- to 25 percent markdown from Green Mountain's own pods, according to a lawsuit filed against Green Mountain by TreeHouse Foods.
I know a friend of mine bought a kurig, but she drinks three or four cups of fresh ground and brewed coffee when I make it.
Its a couple seconds more work..but its sure worth the trouble for the taste
the trendiness of the kurigs will pass i think
greed will speed that along
The price of a cup of coffee with that machine is more than what it costs to make a pot of coffee in a regular drip coffee maker. It is too strong too.